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Michigan and the entire nation are experiencing tremendous changes in the way we exchange information; however, Michigan Radio’s mission remains unchanged – to produce and distribute trusted content that informs, educates, and entertains people who care about the State of Michigan and the world around them.
The state of professional journalism, in particular, is arguably [...]
According to the findings of the NPR Audience Insight & Research division, “public radio reaches one of the most educated and affluent audiences in radio”. Our audience is educated, affluent, influential and discerning.
Michigan Radio listeners are educated.
As a whole, NPR listeners are very well educated and look for opportunities to learn throughout life.
Not only do commercial and public radio stations sound differently, they are also structured in very different ways. While success is measured by ratings and revenue at commercial stations, public radio stations measure their success by community engagement, awards, and impactful programming.
Commercial radio stations are compelled to sell as many advertising spots as possible [...]
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